{"title":"10 Minute Routine","description":"\u003cp\u003eYour journey to effortless, clean beauty starts now. We know life moves fast, and your beauty routine should keep up without compromise. Welcome to your 10-Minute Routine.\u003c\/p\u003e\n\u003cdiv class=\"ql-block\" data-block-id=\"block-a75ba362-d996-4493-9b95-698def9a26e9\"\u003e\u003cstrong\u003e10-Minute Flex\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ql-block\" data-block-id=\"block-e76c8c9a-4c2b-4714-87c6-e05c4257b19d\"\u003ePerfect for: Content creation, lunch meetings, date night\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eCamera-ready finish\u003c\/li\u003e\n\u003cli\u003eBuildable coverage\u003c\/li\u003e\n\u003cli\u003eLong-wearing formula\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"4-in-1-pressed-mineral-makeup-foundation-with-skincare-ingredients","title":"4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15","description":"\u003ch3 class=\"product-title-heading\"\u003eMakeup, meet skincare.\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA multitasking pressed powder that delivers buildable coverage, SPF 15 mineral protection, and skin-loving benefits for a flawless, natural finish. \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003eSimplify your routine with this all-in-one pressed mineral foundation that acts as your foundation, concealer, powder, and SPF in one easy step. Infused with skin-loving ingredients like Ceretin Complex (retinol + ceramides) and antioxidants, it helps smooth the look of fine lines and improve skin texture over time. This formula uses clean, mineral-based protection for a more skin-friendly experience—perfect for sensitive skin. The lightweight, buildable formula delivers breathable coverage with a natural finish that never looks cakey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4-in-1 formula: foundation, concealer, powder \u0026amp; SPF\u003c\/li\u003e\n\u003cli\u003eClean, non-irritating mineral SPF 15 for daily sun protection\u003c\/li\u003e\n\u003cli\u003eBuildable, breathable coverage with a skin-like, natural finish\u003c\/li\u003e\n\u003cli\u003eCeretin Complex helps smooth texture and improve skin over time\u003c\/li\u003e\n\u003cli\u003eMess free compact for easy touch-ups on the go\u003c\/li\u003e\n\u003cli\u003eTalc free, paraben free, and vegan friendly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsing the Chisel Brush (sold separately), apply in circular motions to achieve even, flawless coverage.Reapply every 2 hours when used for sun protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"heading-size--heading_fhX8Rf  heading-heading_fhX8Rf h2 block mt-2 mb-1.5 md:mt-2.5 md:mb-3\"\u003e\u003cstrong\u003ePressed to Perfection:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e95%\u003c\/strong\u003e said skin looked smoother after use\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e91%\u003c\/strong\u003e noticed more even tone over time\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e89%\u003c\/strong\u003e agreed it provided comfortable wear all day\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e87%\u003c\/strong\u003e felt their complexion looked more youthful\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish \u0026amp; Coverage: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003cspan\u003e Soft, silky pressed powder\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e\u003cspan\u003e Natural, demi-matte look\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e\u003cspan\u003e Buildable from sheer to full\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eFAQs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this powder suitable for sensitive skin or acne-prone skin? \u003c\/strong\u003eYes!\u003cspan\u003e This clean, dermatologist-tested formula is non-comedogenic, making it safe for sensitive, breakout-prone, or reactive skin types. It’s free from harsh ingredients and packed with skin-loving nutrients.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat type of skin is the pressed powder best for?\u003c\/strong\u003e This powder is ideal for all skin types — including oily, dry, combination, and mature skin — thanks to its lightweight, breathable texture and skin-nourishing ingredients like Shea Butter and Vitamin E.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I use this both as a foundation, setting powder, or both?\u003c\/strong\u003e Absolutely. This multitasking 4-in-1 formula works beautifully as a standalone foundation, a setting powder over liquid makeup, or for touch-ups throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat's the coverage and finish like?\u003c\/strong\u003e It offers buildable, natural-looking coverage with a soft matte finish. Expect a smooth, airbrushed effect that blurs imperfections — never cakey, always breathable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PÜR Minerals","offers":[{"title":"Fair Ivory LN2 - Very Fair w\/ Neutral Undertones","offer_id":35810697085081,"sku":"951225520","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Porcelain LP4 - Fair w\/ Pink Undertones","offer_id":35810696036505,"sku":"951225010","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Ivory LP5 - Fair w\/ Pink Undertones","offer_id":35810699313305,"sku":"951225540","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Linen MN3 - Medium w\/ Neutral Undertones","offer_id":45410666348738,"sku":"951225550","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Vanilla LG6 - Light w\/ Golden Undertones","offer_id":35810697707673,"sku":"951225530","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Light LN6 - Light w\/ Neutral Undertones","offer_id":35810696134809,"sku":"951225020","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Bisque MG3 - Light Medium w\/ Golden Undertones","offer_id":35810697805977,"sku":"951225560","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Blush Medium MP3 - Light Medium w\/ Pink Undertones","offer_id":41996841517250,"sku":"951225030","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Beige MG5 - Light Medium w\/ Golden Undertones","offer_id":35810697904281,"sku":"951225570","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Golden Medium MN5 - Medium w\/ Neutral Undertones","offer_id":35810696233113,"sku":"951225040","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Light Tan TG3 - Tan w\/ Golden Undertones","offer_id":35810696364185,"sku":"951225050","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Tan TN6 - Light Brown w\/ Golden Undertones","offer_id":35810696462489,"sku":"951225060","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Medium Tan TP4 - Tan w\/ Pink Undertones","offer_id":45410666610882,"sku":"951225110","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Medium Dark DG1 - Light Brown w\/ Golden Undertones","offer_id":35810696495257,"sku":"951225070","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Golden Dark DG3 - Brown w\/ Golden Undertones","offer_id":35810696593561,"sku":"951225080","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Cinnamon DN5 - Dark Brown w\/ Neutral Undertones","offer_id":35810698133657,"sku":"951225610","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Deep DP6 - Dark Brown w\/ Pink Undertones","offer_id":35810696659097,"sku":"951225090","price":34.0,"currency_code":"USD","in_stock":false},{"title":"Cocoa DG7 - Dark Brown w\/ Golden Undertones","offer_id":35810698199193,"sku":"951225620","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Deeper DPP1 - Dark Brown w\/ Pink Undertones","offer_id":35810696790169,"sku":"951225100","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Chestnut DPN2 - Dark Brown w\/ Neutral Undertones","offer_id":35810698297497,"sku":"951225630","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Coffee DPN4 - Rich Brown w\/ Neutral Undertones","offer_id":35810699051161,"sku":"951225640","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Truffle DPP4 - Rich Brown w\/ Pink Undertones","offer_id":35810699149465,"sku":"951225650","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/4955\/6889\/files\/4in1-pressed-silo-ln2.webp?v=1758643473"},{"product_id":"4-in-1-love-your-selfie-longwear-foundation-concealer","title":"Love Your Selfie Longwear Foundation \u0026 Concealer","description":"\u003cp class=\"product-title-heading\"\u003e4-in-1 Love Your Selfie is a skincare-infused Longwear Foundation \u0026amp; Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly masks and blurs the look of imperfections with medium to full coverage\u003c\/li\u003e\n\u003cli\u003eHelps protect skin against damage caused by high energy visible blue light\u003c\/li\u003e\n\u003cli\u003eHelps shield skin from environmental stressors, like pollution\u003c\/li\u003e\n\u003cli\u003eHelps smooth the appearance of skin and refine the look of skin texture and tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"product-title-heading\"\u003e\u003cbr\u003e\u003cstrong\u003eTransformative Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"product-title-heading\"\u003e\u003cbr\u003e\u003cstrong\u003eEnergy Complex |\u003c\/strong\u003e A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin\u003cbr\u003e\u003cstrong\u003eLingonberry Extract |\u003c\/strong\u003e Helps protect skin against damage caused by high energy visible blue light\u003cbr\u003e\u003cstrong\u003ePolysaccahride Film |\u003c\/strong\u003e Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution\u003cbr\u003e\u003cstrong\u003eCeretin Complex |\u003c\/strong\u003e Helps smooth the appearance of skin and refine the look of skin texture and tone\u003c\/p\u003e\n\u003cp class=\"product-title-heading\"\u003e \u003c\/p\u003e\n\u003cp class=\"product-title-heading\"\u003e\u003cstrong\u003eReady to love your complexion?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie. This groundbreaking, all-in-one, skincare-infused Longwear Foundation \u0026amp; Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation \u0026amp; concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Dual applicator: pump + doe foot\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e✔ Matte, full-coverage finish\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e✔ Skincare-infused with Ceretin Complex\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e✔ Shields skin from blue light \u0026amp; pollution\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e✔ Clean, vegan \u0026amp; cruelty free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Foundation:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePump 1–2 drops onto skin or brush, then blend outward for seamless all-over coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Concealer:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUse the doe foot applicator to target blemishes, dark spots, or undereyes, then blend.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsumer Study:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e100%\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esaid coverage looked flawless all day\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e97%\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eagreed it didn’t cake or settle into lines\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e93%\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esaid skin felt more hydrated after use\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e90%\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eagreed complexion appeared smoother over time\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish \u0026amp; Coverage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTexture:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eLongwear Hybrid\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFinish:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eNatural, Matte\u003c\/p\u003e\n\u003cp\u003e✔\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCoverage:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eBreathable, Medium-to-Full\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this foundation safe for sensitive skin?\u003c\/strong\u003e \u003cspan\u003eYes! Non-comedogenic, dermatologist-tested, vegan and fragrance-free. Ideal for reactive, mature or eczema-prone skin. customers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCan I layer this foundation with primer and setting spray?\u003c\/strong\u003e Absolutely—pair it with PÜR primer or a setting mist for enhanced wear and glow control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDoes it transfer or wear off during the day?\u003c\/strong\u003e It's sweat- and transfer-resistant and designed for long wear. Minimal fading or creasing reported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIs SPF included?\u003c\/strong\u003e No—this formula focuses on coverage and skincare. Add your favorite broad-spectrum sunscreen when needed.\u003c\/span\u003e\u003c\/p\u003e","brand":"PÜR Minerals","offers":[{"title":"Porcelain LG1 - Very Fair w\/ Golden Undertones","offer_id":35810835562649,"sku":"951203150","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Porcelain LN1 - Very Fair w\/ Neutral Undertones","offer_id":35810834383001,"sku":"951203010","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Light Porcelain LG2 - Very Fair w\/ Golden Undertones","offer_id":35810835628185,"sku":"951203160","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Fair Ivory LN2 - Very Fair w\/ Neutral Undertones","offer_id":35810834677913,"sku":"951203020","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Fair Ivory LP2 - Very Fair w\/ Pink Undertones","offer_id":35810835267737,"sku":"951203090","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Bone LG3 - Very Fair w\/ Golden Undertones","offer_id":35810838118553,"sku":"951203170","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Vanilla LN4 - 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